Mauj Mobile is the one of the largest aggregators, publishers and distributors of mobile entertainment content in India. Mauj has billing integration with all major operators in India and strong relationships with operators both at corporate and local operating unit levels. Globally, Mauj has select but deep relationships with partners and operators to provide a global distribution of premium products for our content partners.
Mauj Mobile is also a strong Direct to Consumer marketer for mobile entertainment content in India and globally. Increasingly, consumers are seeking premium applications and content on destinations outside of operator portals and Mauj is able to fulfil this requirement effectively. Our strong media buying operations, product development capabilities ensure that the content is made highly relevant for the end user and marketed on channels that maximises returns on your marketing dollars.
Some of the key capabilities, offerings from Mauj Mobile on premium content distribution are given below.
Mauj mobile helps telecom operators, consumer brands and content providers build engaging mobile internet destinations in a quick and cost effective way. Mauj Mobile has a world class Service Delivery Platform that combines capabilities of Content Management Systems, billing platforms, recommendation engine, user profiling, and mobile marketing.
In the emerging mobile ecosystem, Mauj believes that customer destinations should no longer be restricted to building a Mobile website but each brand / operator should create engagement through applications. With strong insights from running one of the most successful application stores in the world at www.mobango.com and a decade of building great customer destinations at People Group, the experts at Mauj Mobile can guide your business to fulfil your objectives – be it revenue generation through premium product downloads, increasing customer engagement, driving leads for your marketing campaigns, etc.
For any content owner today, mobile has become a very important source of revenue. To cite an example, for major music labels working in India, mobile has become anywhere from 25% to 50% of their revenues. Distribution of the content is the most important event to generate revenues. In order to enable the maximum monetisation of content, it is necessary to process the content to suit mobile phones, build great products that engage the user, provide billing capability to collect from the user, and finally manage the users’ lifecycle.
Mauj Mobile, over the years has built capabilities around each of these aspects of monetising content over mobile phones. Some of the largest content owners rely on Mauj Mobile’s capabilities to make their content available.
Mauj Mobile offers a number of tools and strategies for content owners to market their content to the end users. Today, consumers are increasingly looking to destinations other than operator portals to fulfil their entertainment and information needs. Through the owned capabilities, partnerships and audience offered by Mobango or other distribution channels, Mauj Mobile offers content owners significant Direct to Consumer distribution opportunities to maximise monetisation across multi channels.
SMS 57007 is an SMS shortcode service from Mauj. Short Code Messaging (SMS) service avails one stop interaction media through which we could interact with our customers directly and conduct various media promotion events like contests / survey, lucky winner draw, product enquiries, lead generation in a cost effective manner.
Benefits to the content or brand owner include:
1. Unique National SMS identity
2. Easy to remember
3. Automated Two-way Messaging - Easy to configure Auto Response / URL Response
4. Keyword / Sub-Keyword Facility for multiple types of Queries
For content and brand owners seeking to reach out to your target audiences, write in to business@mauj.com
Content Distribution
Build and Manage Consumer Destinations
